Lauren Serra Henderson
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Warehouse Management
just got personal.

 
 

THE PROBLEM

For over 30 years, EveryWarehouse has provided warehousing and last mile delivery across the country with over 150 networked locations. Their proprietary Warehouse Management Software, eWMS, is trusted by hundreds of customers every single day.

But because the management team at EveryWarehouse was so busy building a GREAT company, they kept pushing their marketing efforts further and further off… until they woke up one day and realized they hadn’t updated their website since 2004 (AHH!!)

THE SOLUTION

A mini brand package was a perfect fit for EveryWarehouse / eWMS. Their goal was to update their website to a flexible, easy-to-maintain Squarespace site.

Since EveryWarehouse / eWMS already had an excellent brand, we didn’t need to build out a brand strategy.

Instead, we focused on creating a modern, stand out website and a library of graphic templates to be managed in-house and used on their new website, digital ads, and print marketing.

 

From Outdated to Optimized.

Before switching to their new Squarespace website, EveryWarehouse / eWMS had an outdate website that was not mobile-friendly. Since EveryWarehouse / eWMS is a tech-based company, the team felt that the lack of an up-to-date website was weighing them down.


 
WEBSITE - BEFORE   The EveryWarehouse / eWMS Website had not been updated since 2004. We wanted to create a site + marketing assets that still held true to EveryWarehouse’s infamous brand standards, but boasted a more modern, streamlined design.

WEBSITE - BEFORE

The EveryWarehouse / eWMS Website had not been updated since 2004. We wanted to create a site + marketing assets that still held true to EveryWarehouse’s infamous brand standards, but boasted a more modern, streamlined design.

WEBSITE (ON MOBILE) - BEFORE   The EveryWarehouse / eWMS Website was not mobile-optimized, which made it very difficult to read and navigate when using a mobile device. Since research shows 47.2% of online traffic comes from a mobile device, making the site mobile-friendly was a huge priority for EveryWarehouse / eWMS.

WEBSITE (ON MOBILE) - BEFORE

The EveryWarehouse / eWMS Website was not mobile-optimized, which made it very difficult to read and navigate when using a mobile device. Since research shows 47.2% of online traffic comes from a mobile device, making the site mobile-friendly was a huge priority for EveryWarehouse / eWMS.


Build Out + Training

 

Using EveryWarehouse’s existing brand standards, I updated their website to a modern, mobile-optimized, and easy-to-maintain Squarespace site and created templates for 25+ marketing assets for use on their new website, digital ads, and print marketing.