The Geneva Inn is a hotel rich with history and tradition. It’s a favorite spot for many families who have been coming to The Geneva Inn on Lake Geneva for decades.
But the Geneva Inn had a problem that many established businesses eventually face: how do they evolve their business + hotel environment to meet modern-day comforts and amenities, while still appealing to the hearts of the customers who like it JUST the way it is?
Since the Geneva Inn already had such a strong brand and website, my Mini Brand Package was a perfect fit for them. Their goal was to rebrand their two restaurants to appeal to a younger generation + move all of their marketing in-house.
I worked with them to build out a new Brand Strategy that embraced the old with the new - and set them up with a collection of marketing templates + training to allow them to run their marketing in-house.
The Geneva Inn has such a rich history rooted in tradition + family. My main focus with the rebranding was to honor the history of the hotel while reframing it’s reputation to be more relatable to a younger generation.
Because The Geneva Inn is a known and loved brand in the Lake Geneva community, we didn’t want to make any changes to the existing brand identity. In addition, The Geneva Inn had already worked with a talented logo designer to create the logo + menu for their new restaurants - so we had a LOT of amazing content to help build the foundation of our new brand strategy.
The new brand strategy was focused on reframing the brand’s reputation to be more relatable to a younger generation. An updated + modern graphic style, the introduction of a few bolder colors + font families, and a focus on creating an easy-going brand voice were critical to creating this perfect balance.