wherever life takes you, choose positive.
If you look around the grocery store, you’ll likely find healthy alternatives to almost EVERY popular snack: popcorn, veggie chips, even cookie dough. But what about pretzels?
That’s the question the founders of Positive Pretzels asked. Pretzels have always been a favorite snack of theirs, and they knew they could do BETTER. Positive Pretzels creates great tasting pretzels using clean, quality ingredients sourced from the best farms + producers.
As a startup company, the founders knew they needed a strong brand + marketing program in order to compete against the “big players” in the pretzel industry… and they needed something fast, cost-effective, scalable, and easy to maintain in-house.
My brand package was a perfect fit for Positive Pretzels. In true startup fashion, the two founders of Positive Pretzels were running the entire show and wearing a zillion hats.
With the tools provided during their branding project, they were able to launch their Squarespace e-commerce website and start growing brand awareness through social media - all within their very tight timeline + budget.
In addition to the build out + training for their marketing assets, I worked closely with Positive Pretzels to build a brand strategy that can scale + grow as they do.
I worked closely with the founders of Positive Pretzels to build out a brand strategy that not only matched their vision for their company, but responded to the aspirations of their target audience.
Since Positive Pretzels was a startup company who had NOT yet launched, we had a blank slate to work with. All they had was a product, a bag design, and a vision.
Using the bag design as our jumping-off point, we built out a brand identity + strategy that lives in the “sweet spot” between their vision for the future of the brand and the needs + aspirations of their target audience.